- Fragrance Family: Woody/fruity
- Concentration: Eau de Parfum
- Motivation: Strong, powerful, and visionary
Created in 2010 to commemorate the brand’s 250-year anniversary, Aventus is widely acknowledged as Creed’s quintessential masculine perfume. Audacious and contemporary, I vividly remember it ruffling a few feathers when it first launched, featuring juicy pineapple in its composition. It was uncharted territory and a first in men’s perfumery.
Allegedly inspired by Napoleon Bonaparte, it celebrates strength, power, and success—and whilst being described as a chypre fragrance (defined as a contrast of fresh top notes and a woody base), I would say that it veers closer to the woody olfactive group. Combining head notes of lemon, apple, blackcurrant, pink pepper, and bergamot, it opens with a rush of effervescence before settling on a lingering foundation of oakmoss, birch, cedarwood, musk, and Creed’s signature ingredient, Ambroxan. Bold, elegant and trailblazing—with a nod to ancient mythology—it is an absolute classic whose popularity never wanes.
