As we near the May 1 release of the upcoming A Simple Favor 2, officially titled Another Simple Favor, the buzz for the Paul Feig sequel has ramped up. One unexpected element, beyond the location switch from American suburbia to an iconic Italian island, is the type of gin being used on set. What once was Ryan Reynolds’ Aviation gin has now turned into another brand, and it’s even closer to home for Feig.
While there have been plenty of rumors swirling around Blake Lively’s projects amid the ongoing It Ends With Us legalities, including the A Simple Favor sequel, Feig set the record straight for his 2025 movie. He shared all he could with EW about the coming Prime subscription-exclusive movie ahead of its actual premiere, including this famed liquor switch. The Bridesmaids director shared that Reynolds’ Aviation was swapped out for his own: Artingstall’s. He noted that he’s very proud of his line of gin, the aesthetics of his bottle work well in the movie, and that a martini is commonly found within his films, saying:
There’s no more Aviation. This movie is all Artingstall’s all the time. I’m very proud of my brand. And actually, our bottle is so beautiful that it fits in. It doesn’t feel like it doesn’t belong. There’s never a shortage of martinis in any of my movies.
