As the ‘End of Summer Sale’ launches, British Airways Holidays has identified the most sought-after destinations for 2025 holidays so far and delves into the movers and shakers over the last 12 months.

The never-ending allure of the Big Apple means New York has retained the top spot once again for 2025. Meanwhile, Phuket and Bangkok appear to be riding the wave of excitement surrounding the upcoming third season of an Emmy-winning TV comedy-drama, securing them as potential holiday hotspots for next year. They rank 16th and 20th respectively.



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