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16 Nov 2024, 12:34:27 AM IST

Company Business News Today Live: Major brands like Disney, IBM and Warner Bros resume ads on X after year-long boycott – What’s driving their comeback?

  • Disney, IBM, Warner Bros., and others are cautiously advertising on X (formerly Twitter) again after a year-long boycott over content moderation issues. However, their ad spending has plummeted by 98%, signaling ongoing hesitation.

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