Of all the Swiss watch brands, Omega is perhaps most adept at strategic leaks. (See: Daniel Craig showing off a new, unreleased Seamaster and Speedmaster.) So our antennas were raised when it was announced that actor Aaron Taylor-Johnson—one of the leading candidates to succeed Craig as 007—is now officially an Omega brand ambassador. It could merely be a huge coincidence or a sign of things to come…

Of course, such a signing isn’t a sure thing re James Bond. Taylor-Johnson is a big deal in his own right and few brands are as aggressive as Omega when it comes to snapping up talent. The brand could very well have added him to its staple by simple virtue of his significant talent as a thespian. But given the Swiss watchmaker’s proclivity for teasing significant news via its brand ambassadors, we’re inclined to think otherwise.

Taylor-Johnson has been rumored to take over as 007 for years now. His name has been throw around with such frequency that even Pierce Brosnan gave him a co-sign. Plus, Taylor-Johnson checks all the boxes: tall, British, handsome… and now he’s even got the right watches. Then again, the Bond role is perhaps the most important lead of any film franchise on the planet, and those leading the franchise, which is now under Amazon’s control, has a habit of picking what initially seem less than sure things. (It turned out beautifully with Craig, much to the chagrin of many who derided his…blondness.)

Courtesy of Omega

Our only horological hint that ATJ is perhaps not the next fictional MI6 agent with a license to kill is the watch he wore to Omega’s manufacturer. The actor wore a Speedmaster First OMEGA in Space on a brown leather strap (ref. 310.32.40.50.06.002). The FOiS is a modern take on the ref. CK 2998, the first Speedmaster worn outside the Earth’s atmosphere back in 1962. It predates the “twisted-lug” case that debuted with the ref. 105.012 in 1964 and still graces nearly every Speedmaster through the modern era. (With notable exceptions, of course.)

While this is an excellent, vintage-inspired Speedy with serious horological cred, Bond (the character) is an ex-Royal Navy man and a loyal Seamaster wearer. Perhaps outfitting Taylor-Johnson in a dive watch before any news is confirmed would’ve been too on the nose? With Amazon now in control of the Bond franchise, we’ll have to wait for official confirmation from Bezos & Co. as to Taylor-Johnson’s future as 007. In the meantime, however, watch this space—at the very least, we should expect some cool new watches teased on his wrist in the coming years.

John Krasinki’s IWC Ingenieur

Kristina Bumphrey/Getty Images

Courtesy of Ilaria Urbinati

Spotted at the NYC premier of his new film, the Guy Ritchie-directed Fountain of Youth, John Krasinski rocked the new IWC Ingenieur Automatic 40 in 18K 5N gold. Having tried this thing on during its debut Watches and Wonders 2025, we can attest to the fact that it absolutely rocks. Measuring 40 mm in diameter and paired to a matching gold bracelet, it features a black dial with the collection’s signature “grid” pattern, a 3 o’clock date window, and the automatic IWC cal. 32111 movement with 120 hours of power reserve. Based roughly upon the original Ingenieur SL designed by Gérald Genta in the ‘70s, it marries tool watch bona fides with nearly $50K worth of gold. (Hey, if you’re gonna go looking for the Fountain of Youth, you may as well do it in style, no?)

Steph Curry’s IWC Big Pilot’s Watch Perpetual Calendar TOP GUN Lake Tahoe

Ellen Schmidt/Getty Images

Steph Curry’s injury during round two of the NBA playoffs had one small silver lining. Freed from shooting preposterous threes, the all-time guard was able to prove his horological bona fides on the bench. Exhibit A: his IWC Big Pilot’s Watch Perpetual Calendar TOP GUN Lake Tahoe Curry. This positively enormous, 46.5mm ceramic timepiece pairs the IWC pilot’s watch case shape and heritage with the sophistication of a perpetual calendar module accurate until the year 2100. Colored ceramics have become an increasingly huge deal in the watch industry in recent years and this all-white case remains one of the most stunning executions out there. This Lake Tahoe colorway celebrates the white uniforms of U.S. naval aviation personnel.

Austin Butler’s Breitling Chronomat 32

Daniele Venturelli

Courtesy of Breitling

Since becoming a Breitling ambassador, Austin Butler keeps pushing things smaller. He started his tenure with the brand by introducing the Top Time B31, one of the smallest men’s pieces in the brand’s lineup. This week, at Cannes to celebrate the premiere of his new film Eddington, Butler wore the Chronomat 32, a small, quartz-powered version of a watch that the brand originally designed for the Italian Frecce Tricolori Jet team in the 1980s. Available in a wide variety of case sizes, metals, configurations, colors, and more, the Chronomat is notable for the four “rider tabs” that appear on its bezel, which serve to protect the crystal when handling the watch and make bezel manipulation easier with gloved hands. Butler’s Chronomat 32, in particular, features steel construction, a cream-colored dial, and a “Rouleaux” bracelet with a butterfly clasp. And while not necessarily a dress watch, it looked killer with his tux.

ASAP Rocky’s Bvlgari Monete Catene High Jewellery Secret Watch

Daniele Venturelli

It’s official: ASAP Rocky won Cannes by virtue of his timepiece, a Bvlgari Monete Catene High Jewellery Secret Watch. What’s so cool about it, you ask? Made of gold and absolutely frosted with diamonds, it hides its mother-of-pearl dial behind a nearly 2,000-year-old denarius of Caracalla, a Roman emperor from the second/third centuries AD. Furthermore, this is a mechanical piece powered by the brand’s Picolissimo hand-wound mechanical manufacture micro-movement. It’s jewelry; it’s historical; it’s beautiful; it’s horologically compelling. It’s dope as hell. Hopefully we can expect more “secret” watches on the red carpet after this sartorial gauntlet drop!