The enormously popular South Korean boy band ENHYPEN is currently making major moves in North America. The septet just launched its new single “Loose,” an upbeat English-language pop track. On Thursday, they made their US television debut by performing the song on Jimmy Kimmel Live!—an impressive showing of both perfectly timed choreography and adoringly raucous fans. And the rollout continued on Saturday night, with the K-pop group taking the stage at Coachella for the very first time.
ENHYPEN celebrated the occasion with a suite of custom looks from Prada, featuring a cowboycore aesthetic heavy on vests, rhinestones, and vintage-inspired denim. “I heard only a handful of global artists have had custom stage outfits made by Prada, so it feels both surreal and incredibly special to be the first K-pop act to receive that opportunity,” ENHYPEN’s Jungwon told GQ prior to the performance. “The beadwork and details are going to shine even under the stage lights, which makes our first Coachella performance even more meaningful.”
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All seven members sported oversized jeans, brown leather belts with metal buckles, and silk neckerchiefs in a spectrum of tones, combined with individually customized outerwear adorned with silk inserts, mother-of-pearl buttons, contrasting piping, and leather collars. ENHYPEN’s Heesung said that performing in the Prada looks “makes the whole experience feel even more significant.” His bandmate Jay, meanwhile, suggested that the outfits would have an effect on the quality of the music as well: “Coachella is such an iconic stage, so of course there are some nerves going into it,” he said. “But knowing we’re going up there in Prada’s custom outfits as global ambassadors gives us a boost of confidence. I believe it’ll help us deliver an even better performance.”
ENHYPEN have been Prada ambassadors since 2023, and this stellar stage wardrobe demonstrates precisely why the Italian house and the band are such a perfect match. The wild west theme is bang on for Coachella, which practically begs for this level of sartorial extravagance. “The styles fit Coachella’s energy so well,” Sunoo told GQ.
“Prada really captured the summer festival vibe of Coachella with these looks,” Ni-Ki agreed. “I can’t wait to see how it all comes together on stage.”
