Summer 2025 is a year of opposites: We’re wearing butter yellow or crisp blue, hair cut ultra-short or long and undone. The same rule applies to nails, with trends erring clean girl level minimalist or…well, incredibly over-the-top and alluring. Or should we say a-lure-ing?

Dallas-based nail artist Cameron Short (known as Really Niche Nails on social media) credits a post on Reddit as the inspiration for her viral press-on set. “As a traditional artist, I didn’t want to just copy the original work,” Short says. “I took one look at the original and started searching frantically for photographs of real fishing lures all over the internet.”

Short ended up with more than 100 fishing lure references, plus her own memories from childhood, before she began painting. “I didn’t really have a method to my madness, I just knew that I had to capture the nostalgia of fishing as a child,” Short adds. “I remembered using bright pink, purple, and yellow bait.”