We all love our triple-shot lattes as much as the next person, but chugging coffee isn’t fixing your dark circles, brain fog, or that kink in your neck. Deep down under that worn-out mattress and lackluster pillow, you know that sleep quality impacts everything: your energy levels, focus at work, fitness gains, sex drive, and even long-term health. Yet, one-third of adults aren’t getting the recommended seven hours of uninterrupted shut-eye. It’s no wonder we’re obsessed with viral TikTok sleep hacks, from earplugs to snore-reducing mouth tape and whatever of-the-moment trend that promises a better night’s rest. If the endless stream of melatonin gummies, sleep tech, and ASMR playlists tell us anything, it’s that we collectively need better rest.

While we can’t exactly tuck you in at night, we can bring you the third annual GQ Sleep Awards, a hit list of 40 dream-worthy products that we simply can’t sleep without. We’ve tested, side-slept, and snoozed our way through the best sleep products out there, from comfy mattresses to techy upgrades like smart lamps and wearable sleep trackers—even stylish pajamas you’d actually want to be seen in. In this curated roundup, the editors of GQ have covered it all: beds, pillows, sheets, grooming essentials, and next-level sleep gear, all in the name of catching those elusive REM cycles. Consider this your green light to upgrade your bedroom.

The Best Mattresses

A mattress so good, we’ve crowned it twice. The Helix Midnight Luxe—and its sibling, the Helix Midnight Elite—are top picks among GQ staffers. Known for its zoned lumbar support, responsive foam, and motion isolation, this hybrid mattress has earned its place in our sleep rotation. As one GQ staffer put it: “It’s a true medium feel on the firmness scale and its multiple foam layers (a support layer, a transition layer, and an extra-dense bottom foam layer) mean that you have support that still feels like it has a little bit of give.” Ideal for combination sleepers (whether you sleep on your side, front, or back), the mattress also has two cover options: a breathable Tencel or the GlacioTex cooling cover for those who run hot. This may make you ditch that innerspring mattress once and for all.

Pro athletes, A-listers, billionaires—they’ve all cosigned the app-controlled Eight Sleep Pod 4, and after one GQ staffer took it for a test run, we can see why. It’s essentially climate control for your mattress: a high-tech cover with built-in tubing that heats and cools in real-time to keep you at the perfect sleep temperature all night. It also tracks key sleep metrics like heart rate and breathing patterns, giving you a full breakdown in the morning—much like the Oura Ring, but for your entire bed. Our tester says that it “helps you to go to sleep quicker and find more restful sleep so that you wake up and feel ready to go rather than groggily needing to go through your day.” Heads up that it comes with a “hub” (a.k.a. a water tank central processor), so you’ll need to find a spot for it in your bedroom.

You know that deep, borderline-coma sleep you get in a fancy hotel? That’s the vacation effect, and one the Four Seasons wants to bring into your bedroom. The brand’s namesake Signature Mattress (the same one found in its top hotels and resorts) is a hybrid of plush gel memory foam, pocketed coils, and cooling layers, engineered for top-tier comfort and support. Of course, luxury like this doesn’t come cheap. The price tag is as steep as you’d expect from a mattress with “Four Seasons” in the name. But if you’re going to invest in a luxury mattress, it might as well be of top hotel quality.

With a brand as devoted to the planet as it is to deep sleep, we should’ve seen the wordplay coming: In this case, REM stands for Restorative EcoMaterials instead of that deep sleep state (though honestly, they might be one and the same). NorCal-based Coyuchi introduces its first-ever mattress that lives up to its reputation: sustainable, organic, and luxe as hell. Made from seven layers—including foam, latex, wool, and thousands of individually encased coils—this mattress is designed to relieve pressure points and support a restful night’s sleep. As you might expect, it’s free from the harmful chemicals, toxins, and dyes found in most conventional mattresses.

The Best Sheets

“AiryWeight Eucalyptus” might sound like the fancy face towels they hand out at a gym like Equinox or some high-end spa, but it’s actually what gives these Sijo sheets their edge. Its lightweight, moisture-wicking properties with eucalyptus fibers make this sheet set legitimately “cool-to-the-touch” as the brand purports. It’s also supposedly the only Tencel sheet certified by the National Allergy and Asthma Foundation, which is a huge flex. As for durability, our tester says it held up after multiple spin cycles and seems “well-made and of high-quality materials.”

We’ve raved about Saatva’s ultra-comfy mattresses, but their percale sheets deserve just as much hype. If you’re not familiar with percale, it’s a weave that gives sheets that crisp, breathable, hotel-like feel. In fact, many hotels opt for percale sheets for its breathability and mix of softness and structure—an all-around crowd pleaser for most people. Made from 200-thread count long-staple cotton, these sheets keep hot sleepers cool and bring that luxe five-star feel straight to your bedroom.

Brooklinen has been a big name in bedding for over a decade, and after sinking into these buttery, breathable sheets, it’s clear why: They’ve got a real knack for high-quality fabrics that don’t lose their luster after multiple washes. It’s no surprise that these sateen sheets are one of the brand’s best-sellers, thanks largely to a smoothness that doesn’t cross into “too-slippery” territory. Unlike percale, sateen uses a four-over-one-under weave, making it slightly heavier with a subtle sheen. “I’d call Brooklinen’s Sateen Sheet Set a major crowd-pleaser and therefore, a guest room hero,” says one GQ tester. “It’s the perfect median between cuddly cotton and slippery bamboo fabric.”

You really can’t go wrong with the relaxed, lived-in feel of linen sheets. If you’ve ever bought a pair of cotton ones that seem to lose their softness over time, you’ll love the durability of a linen option—it’s thicker, stronger, and can keep up more with your weekly washes. Bed Threads makes their selection from 100% French flax linen, which is incredibly soft, temperature regulating (great for hot sleepers), and naturally eco-friendly. Plus, these bed sheets come in over twenty different colors (with some subtle striped options), ranging from a rich olive and vibrant turmeric to muted cremes and more. They add an effortlessly elevated vibe to your bedroom—without the hefty designer price tag.

The Best Sleepwear

Who says “look good, feel good” can’t apply to your sleep? Like something straight out of Don Draper’s closet, these striped PJs are polished, comfortable, and relatively subtle. Coming from Tekla—a Danish brand that’s a favorite among the fashion set and has seen collabs with (equally) good tastemakers like JJJJound and Stüssy—the pajamas are a major step up from your years-old graphic tee and basketball shorts. Made in Portugal from 100% organic cotton, the PJ set is breathable, classic, and the kind of pajamas you wouldn’t mind being seen in.

You deserve the finer things in life, starting with an all-cashmere lounge set. If there’s one thing (okay, two things) The Elder Statesman gets right every time, it’s ultra-luxurious cashmere knits and killer color combinations. This two-piece matching set, decked out in an olive green, gray, and yellow argyle stitch, is equal parts cozy and statement-making. Made in Los Angeles, it makes a strong case for ditching the mundane sweats and leveling up your lounge game. But, as with all great cashmere, it comes with a high price tag to match.

Take a page from the celebs and fashion crowd wearing these slip-ons: Just because you’re walking around the house doesn’t mean your shoes should get overlooked. It’s the little luxuries that make “home sweet home” real, so ditch the flip-flops and dirty socks. These velvet slippers are just a tad fancy, provide lush comfort, and have that extra bit of edge that sets them apart from the sea of ordinary slip-ons. Handcrafted in Italy, these midnight blue slippers are the definition of laid-back luxury.

Picture stepping out of the shower, wrapping yourself in a plush, thick towel… and then never having to take it off. Brooklinen’s best-selling towels are a mainstay of our home coverage, and the DTC brand’s robes employ the same tricks of of the trade: absorbent, piled Turkish cotton repackaged into a calf-length, unisex bathrobe that feels as good as it looks. If wrapping yourself in cloud-like, towel-caliber cotton isn’t doing it for you, extra deep pockets to hide your snacks coupled with those eye-grabbing botanical stripes alone are worth the price of admission.

Fellas, it’s time to retire those worn-out boxers. Who knew we’d leave it to Kim K to make underwear a style statement, even for the gentlemen. As the official underwear partner to the NBA, SKIMS has accomplished this and then some. These classic cotton poplin boxers are lightweight, breathable, and ridiculously comfortable, proving that your top drawer deserves an upgrade just as much as the rest of your wardrobe.

You might think sleep masks are only for red-eye flights, but trust us, this Lunya silk mask is a total nightly upgrade. It gives you full blackout coverage, blocking out those sneaky morning rays so you can snooze just a bit longer—until your real alarm drags you out of bed. Made from soft, washable silk, it feels incredibly smooth against your skin and leaves you crease-free. Bonus: It doubles as a headband for your nightly skincare routine, so you can slather on that serum without hair getting in the way.

The Best Bedding

A feathered friend, indeed. With an exceptionally high-lofting 850+ fill power, this Bavarian Eastern European white goose down comforter will wrap you up like a plush cloud and make you never want to get out of bed. Available in four weights—summer, light, medium (the crowd favorite), and arctic—so whether you sleep hot, cold, or somewhere in between, there’s a perfect level of fluff for you. While the price tag isn’t cheap, you get what you pay for with the quality: 100-percent organic, Responsible Down Standard certified, even distribution, and downright luxurious.

If you want to wrap yourself in a plushy comforter sans the goose feathers, Cozy Earth’s down-alternative option has you covered (literally). Filled with high quality, anti-clumping 100% recycled polyester, it yields the same plush warmth and comfort as natural down while keeping things cool when you need it. The true baffle-box construction means no lumps or flat spots, but rather a consistently even fluff. Sustainable, soft, and ridiculously cozy, this is the kind of bedding upgrade that’ll make hitting snooze a little too tempting.

Much like a painting, a throw blanket has the power to transform your space and act as a work of art in and of itself. Portland artist Hillery Sproatt takes her botanical paintings and turns them into intricate knit throws, blending influences from Japanese, Scandinavian, and Eastern European design. The result is a striking pop of color that elevates any sofa, bed, or reading nook. Made in part from recycled cotton, it’s not only a piece of interior eye candy, but also sustainable and cozy, with an ideal weight for year-round use. (You may want to add this to your gift list.)

This isn’t your grandma’s quilt (no shade, though). If you’re into luxury linen bedding, you’ve likely heard of Parachute—the Venice Beach brand that’s practically synonymous with sustainable design and high-quality linens. (Fun fact: They’ve even collabed with Tyler, the Creator’s Le Fleur.) Known for bringing that effortless luxe vibe into your home, Parachute’s quilt is no exception. Dual-sided with linen on one side and percale on the other, this medium-weight masterpiece is filled with plush yet lightweight polyester for just the right balance of comfort and breathability. Made in Portugal, it’s a quilt that’s ready to take center stage in your bedroom (and a top spot in GQ Sleep Awards 2025).

The Best Pillows

Ah, the elusive combination sleeper—flipping between back, side, and stomach like it’s a sport. You need a pillow that can keep up, and Buffy’s Cloud Pillow does that and then some. True to its name, this New York-based brand’s bestseller is stuffed with “extra-fluffy” recycled fill and wrapped in a silky 300-thread count Tencel lyocell shell, which wicks moisture better than cotton (because no one likes waking up sweaty). Available in three firmness levels, it’s got just the right amount of support, no matter how you snooze.

Ever have that moment where your pillow feels too soft one night, and then too firm the next? We’ve been there. You may not consider a pillow to be customizable from one night to the next, but Luxome figured it out—and in a way that still feels luxurious. With three interchangeable inserts—a plush down-alternative, gel-infused shredded memory foam, and solid memory foam—you can adjust the height and firmness on the fly. Just unzip the cover, mix and match the inserts, and even adjust the fill to suit your comfort level. “Once I found my ideal combo as a side and back sleeper, I feel like it was actually providing the neck support I’ve been begging for,” says one GQ tester.

Avocado’s pillows (and mattresses, for that matter) have long been on our radar, making many of GQ’s “best of” lists. This year, we have our attention (and rested heads) on the ultra-comfortable Down Pillow. In line with the brand’s ethos, the pillow is filled with ethically sourced, Responsible Down Standard-certified down so you can feel good about what you’re sleeping on. The 650-fill power loft is wrapped in a crisp 400-thread-count cotton shell with triple-chamber construction to keep it all in place—no constant fluffing or uneven spots. Available in soft, medium, or firm, it’s the kind of upgrade that makes your bed even harder to leave.

If you’ve tried Boll & Branch’s incredibly soft bed sheets, but haven’t given their pillows a chance, let this be your sign. The brand is a go-to in the bedding world for its luxe, hotel-quality offerings and the down-alternative pillow is no different. For those who love the plush feel of down but could do without the feathers, this pillow offers the best of both worlds. Made in three densities to match your ideal level of support, it’s filled with a premium fiber that mimics the airy loft and gentle weight of traditional down. Soft yet supportive, it’s the kind of pillow that holds its shape, stays fluffy, and makes drifting off feel downright indulgent.

This isn’t your average travel pillow (and that’s a good thing). Unlike the traditional U-shaped options that you can never quite adjust to the right position for a nap mid-flight (at least without a kink or two), this one’s built to support your neck with ergonomic precision. It’s soft on your skin, lightweight, and incredibly compact (about the size of a book) and slips easily into your bag. This means you don’t have to worry about holding or wearing your bulky travel pillow around the airport. “I’ll admit that I was a bit skeptical at first since it almost looks like a fleece scarf, but the minute I put it on, I was blown away by how incredibly sturdy and comfortable it was,” says one GQ tester. “It was instantly more supportive than any other neck pillow I’ve used, and I’ll definitely be packing this for my next long-haul flight.”

The Best Bed Frames

Minimalist, but never boring. Designed by family-run studio Sun at Six, the Kiral platform bed is crafted from oil-finished white ash that’s durable, yet sleek. The traditional Chinese joinery adds an artisanal touch, while the rounded legs add playful visual interest against the square frame. Built with a low profile, it looks right at home floating in the middle of any room. The wide platforms are perfect for stashing your phone or knick-knacks, and the whole setup breaks down easily for moving. Bonus: You can snag it in a black finish for a bit more edge.

A mix of Japanese joinery (no tools needed), top-tier craftsmanship, and a style that fits into nearly every bedroom? We’re intrigued. Made entirely from upcycled wood, the Thuma bed frame is high-quality and built to last (though it also comes with a lifetime warranty, just in case). “The ease of assembly is well worth the price tag given the many pain points that come with your typical IKEA pieces,” says GQ’s associate commerce editor Tyler Chin, who put it together in just 20 minutes. The verdict? The Thuma bed is worth the hype and the under-bed storage is an added plus.

The Best Sleeper Sofas

New York furniture brand Sixpenny knows a thing or two about inviting laid-back design, and the Aria sleeper sofa is no exception. One GQ staffer gave it a test run and said that converting it from couch to bed is “a piece of cake”—just remove the cushions, lift the base, and fold down the backrest. Unlike clunky pull-outs, it keeps its good looks even in sleep mode, making it a win for guests. The mattress leans firm (ideal for back sleepers) though a mattress pad can add extra plushness. Tested over multiple nights, it held up well, far better than an air mattress or a flimsy fold-out.

Whether you’re rearranging your space for the fifth time this month or squeezing a guest bed into a tight apartment, the Teddy sofa can keep up (and look good doing it). Seven components—three chrome-plated iron bars, two long pads, and two chunky L-shaped cushions—snap together in minutes, shifting effortlessly between couch and bed. The pad leans firm (great for back sleepers, less so for side sleepers), and the deep seats invite veg-out lounging for movie nights. Best against a wall for extra support, it’s made for stretching out, kicking back, and, let’s be honest, doing absolutely nothing.

The Best Sleep Gadgets

If you’re serious about sleep, the Oura Ring is a go-to tool for optimizing rest and performance. (Think insights into how long it took you to fall asleep, how long you actually slept, and your deep sleep total.) Since its launch in 2015, this sleek, low-profile ring has been a favorite among NBA stars, celebrities, and top-tier health enthusiasts. Now in its fourth generation, the Oura Ring offers more precise data on sleep patterns, activity, stress, and heart health, giving you real-time insights. With an improved eight-day battery life and upgraded accuracy, this ring is your ultimate sleep hack.

A sound machine isn’t just for kids; it’s for anyone whose brain refuses to clock out. If your idea of winding down involves doom-scrolling or letting Netflix autoplay into oblivion, it’s time to switch things up. Originally launched in 1962, the Dohm Classic sound machine is as simple as it gets: a compact, bedside-friendly unit that produces the soothing sound of rushing air. No artificial loops, just a steady, fan-like hum that drowns out distractions and lulls you into deep REM.

A humidifier is one of those small upgrades that has a big impact. Case in point? Adding moisture to the air can help prevent dry skin, congestion, and scratchy throats—all of which can wreck your sleep. The Dreo Smart Humidifier keeps your space comfortably hydrated without hogging your nightstand or demanding constant refills. Its 40-inch mist distributes moisture evenly across the room, while the 4-liter tank means fewer late-night refills. All that, for less than whatever you impulse-bought last week.

Much like a humidifier, investing in an air purifier can improve your sleep quality—and create a zen-like ambiance akin to a high-end spa. If you’ve ever woken up feeling congested or sluggish, an air purifier might just be the upgrade you need. The Blueair ComfortPure not only purifies the air but also heats and cools, so you can create the perfect environment for a good night’s rest. The built-in filter monitor means you won’t have to guess when it’s time for a swap, and the smart features—app control, real-time air quality readings, and automatic shutdown—make it easy to use without overthinking it. Just set it up, let it do its thing, and breathe easier.

The Philips SmartSleep eases you in and out of the day with a gradual sunrise and sunset simulation, 20 brightness settings, and five wake-up sounds that won’t make you want to throw your phone across the room. It’s got the essentials—FM radio, bedside lamp, and a tap-to-snooze function that actually makes sense. Clinically proven to boost mood and energy, it’s a small upgrade that makes waking up (and winding down) a little more enjoyable.

The Best Night-Time Skincare

We’re big fans of skincare that works while you sleep, and SkinCeuticals’ Hyaluronic Acid Intensifier definitely deserves a spot in your grooming cabinet. This lightweight serum-gel works for all skin types—whether you’re oily, dry, or somewhere in between—and it helps boost hydration, smooth out texture, and reduce fine lines while you’re catching some Z’s. The hyaluronic acid helps your skin drink up all that moisture, and this formula takes it a step further, ensuring everything you layer on top actually does its job. The end result? Firm, plump skin that feels super refreshed.

We’re not saying you need a 100-step skincare routine, but we can make a case for splurging on this firming serum. Made in France, this formula works to hydrate, repair, and smooth, a worthy addition to your nighttime regimen. It blends nopal, prickly pear, and immortelle to help tone and regenerate your skin while you sleep, gradually softening fine lines. Since nighttime is prime for cell renewal, its dry-oil texture helps everything absorb just right, leaving your skin feeling fresh and firm in the morning.

Don’t sleep on a good eye cream. Augustinus Bader’s The Rich Eye Cream might be a little on the luxe side, but take it from us, it’s worth the investment and a little goes a long way. This butter-like formula firms, smooths, and de-puffs, helping you look less “just woke up” and more “slept like a rock.” Packed with sustainably sourced botanicals and clean actives, it also boosts elasticity and evens out your skin tone. Overall, it’s a solid addition to your nighttime routine—your under-eyes will thank you later.

Leave it to the skincare brand obsessed with beauty sleep to create the ultimate overnight reset. Just smooth on this lightweight gel, let it do its thing for up to 10 minutes, then rinse it off. While you snooze, a potent blend of four fruit acids and Green Malachite extract exfoliates, smooths, and revives your skin. Is this the next fountain of youth? Maybe not, but come morning, you might just wake up to a brighter, more even-toned complexion.

Your nighttime routine should look a little like this: brush teeth, wash face, and slather on a mini spatula’s worth of La Mer’s luxe night recovery concentrate. Described as an “extreme barrier wrap,” it speeds up skin recovery from visible distress and irritation, including post-derm treatment sensitivity (like that radiofrequency microneedling treatment you’ve been meaning to book). With its silky serum texture, it essentially “cocoons” fragile skin while you sleep, leaving your skin feeling stronger, calmer, and visibly less red.

GQ SLEEP AWARDS 2025 CONTRIBUTORS:

Danielle DiMeglio, Tyler Chin

EDITOR:

Ian Burke