Bleached brows have emerged as one of 2025’s biggest beauty trends, with celebrities like Miley Cyrus, Jenna Ortega, and Julia Fox showing off divisive transformations in recent months—and now Kylie Jenner is getting in on the barely-there eyebrows look. The beauty maven looked unrecognizable on Saturday as she ditched her signature dark brows for a bleached aesthetic while posing in a red satin bustier bra.

In photos shared to Instagram on May 24, Jenner shed her go-to makeup for an edgy transformation. Promoting her Khy clothing line’s new collaboration with Dilara Findikoglu, the reality star shocked fans by showing off eyebrows that were so bleached that they looked blonde. Posing with a sheer white mesh cap over her head, Jenner accentuated her features with a moody dark berry matte lipstick, no mascara, and a light flush on her cheeks—a departure from her typical bold brows, smokey eyeshadow, and dark lashes.

Jenner showed off her figure with a red-hot satin bra from the Khy clothing collection, which featured a plunging neckline accentuated with a silver zipper and a buckle on the thick halterneck strap. Flaunting her toned abs, Jenner paired the lingerie-inspired look with a preppy khaki mini skirt.

The cosmetics entrepreneur also showed off her newly-bleached brows in several other outfits, including a plunging black midi-length halterneck dress as well a black version of her red bra topped with a sheer black mesh shirt.

While dramatic, it looks like Jenner’s barely-there brows look was a temporary beauty experiment, as she shared videos and photos of herself with her dark eyebrows at a launch party on Saturday night. Although Kylie’s boyfriend Timothée Chalamet didn’t appear to be in attendance, the multi-hyphenate could be seen partying alongside Hailey Bieber, her sisters Khloé Kardashian and Kendall Jenner, her mom Kris, and Amelia Gray in posts shared to her Instagram Story.