Market intelligence platform Lighthouse has acquired The Hotels Network (THN), a marketing personalization technology that helps hotels drive direct sales.

Terms of the deal have not been disclosed, but the acquisition enables Lighthouse to offer marketing technology services alongside its existing commercial intelligence platform.

“The Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalized marketing and conversion optimization,” said Sean Fitzpatrick, CEO of Lighthouse. 

“By integrating the marketing capabilities from The Hotels Network with the existing market demand and pricing data in the Lighthouse platform, we’re enabling hotels to transform market intelligence into personalized guest booking experiences that grow revenue through direct channels.”

Lighthouse has made a number of acquisitions in recent years including market data company HQ revenue and Stardekk, a dynamic distribution management specialist in 2024. In 2022, the company acquired vacation rental business intelligence platform Transparent, followed by Kriya RevGen, a hotel revenue intelligence specialist.

The acquisition of THN also follows Series C growth investment of $370 million announced by Lighthouse in November 2024.

Spain-based THN, which was founded in 2015, works with more than 20,000 hotels, delivering an average 32% uplift in direct bookings for partners, it said in a statement.

The cloud-based platform helps hotels attract, engage with and convert guests using real-time user behavior, predictive algorithms and its artificial intelligence agents.

“Joining Lighthouse accelerates our mission of helping hotels worldwide to maximize their direct channel potential,” said Juanjo Rodriguez, founder and CEO of THN.

“Our combined AI capabilities and commercial intelligence will give hoteliers a powerful edge to elevate their direct booking strategies to capture more revenue.”

THN announced €10 million in Series B funding in 2020.