Business-to-business meetings and events platform HeadBox has raised £3 million.

The funding round was led by Salica Investments, alongside Deepbridge Capital and Egora Ventures.

The platform uses artificial intelligence (AI) to help businesses find and connect with venues for events such as corporate meetings, workshops, weddings, birthday parties, product launches and team-building events, among others, HeadBox states on its website.

The London-based startup said the investment will be used to “expand its global footprint,” aiding growth of HeadBox Australia and supporting expansion in the Asia Pacific region.

“This new investment provides us with two key advantages: the opportunity to grow faster together and greater alignment amongst our global teams. We can now expand our reach into Asia, responding to our customers’ long-standing requests, while maintaining a focused, strategic approach,” said Ali Lord, CEO of HeadBox Australia.

In January, HeadBox also launched commercial operations in New York City, where it said it has secured its first 10 venue customers and generated more than $25 million in event inquiries.

“This new investment represents a huge opportunity for HeadBox’s global expansion as we enter the largest meeting and events market in the world. We’re going global by being local, continuing with our successful city by city expansion plan adding NYC to London, Sydney, Melbourne and Dublin,” said Andrew Needham, founder and CEO of HeadBox.

“The energy and ambition in New York reminds me of HeadBox’s early days in London—we’re back to knocking on doors, having real conversations and building something extraordinary from the ground up. We’re seeing great traction with product market fit, our platform driving corporate event enquiries to iconic and inspiring venues using our platform’s suite of AI software tools, wrapped up with a blend of AI and curated editorial content. I’m incredibly excited about what lies ahead.”

The corporate meetings and events segment has attracted significant investment in the past 12 months. Earlier this year, France-based corporate events specialist Naboo landed €20 million in Series A funding to fund international expansion and develop a centralized software suite for meetings, incentives, conferences and exhibition budgets.

In 2024, corporate travel and events startup Planned, which is based in Montreal, also raised $35 million in Series B funding to expand AI capability, continue global expansion and launch an online booking tool.