Here’s our roundup of the people, product and partner news from the global travel industry this week.

* This roundup was created with the help of ChatGPT.

Amadeus, Google Cloud

Amadeus has partnered with Google Cloud to enhance its travel technology platform by migrating part of its technical infrastructure to Google Cloud.

The move aims to improve operational efficiency, increase resilience and support the development of future innovations using Google Cloud’s generative artificial intelligence (AI) and other tools. Amadeus will also explore AI-driven solutions, including integrating AI agents to enhance the traveler experience, alongside improving flight search accuracy and airline offer management.

GoNexus, WestJet

GoNexus Group announced the launch of its NexusTours white-label platform within the WestJet Airlines app and on westjetvacations.com. This integration expands access to over 25 million WestJet passengers annually, offering over 220,000 experiences and more than 8,000 mobility options across 1,000+ airports. The companies said the platform enhances the travel booking experience, strengthens WestJet Vacations’ value proposition and helps GoNexus Group expand globally, reaching diverse audiences and improving customer satisfaction.

El Dorado International Airport in Bogotá is implementing the Airport Collaborative Decision Making (A-CDM) system from SITA, improving aircraft turnaround times and operational efficiency.

The system integrates real-time data sharing among airlines, ground handlers and air traffic control to reduce delays, fuel consumption and improve on-time performance. This technology is expected to streamline airport operations, optimize resources and enhance passenger experience.

GetByBus becomes Traveling

Traveling.com, formerly known as GetByBus, has rebranded as a global, multi-modal travel platform. The rebranding unifies previously separate services—such as GetByBus, GetByFerry and GetByTransfer—into one platform.

Traveling.com aims to simplify travel bookings across buses, ferries, trains and transfers, catering to modern travelers and expanding its reach beyond Southeast Europe to a global audience.

Navan’s advanced analytics

Navan has introduced an advanced analytics feature for its travel and expense management platform, providing travel and finance teams with real-time, actionable insights into travel spending.

The platform simplifies data analysis, enabling teams to identify savings opportunities and optimize travel investments. The new feature eliminates the need for complex spreadsheets, allowing teams to make smarter decisions and focus on strategic business priorities.

Bakuun, HBX

Bakuun has integrated its Channel Manager Aggregator, B-Aggregate, with HBX Group’s distribution platform, simplifying hotel connectivity and expanding accommodation supply across key markets.

The integration allows hotels to connect more easily with global distributors, improving onboarding, efficiency and visibility. It also enhances the booking experience for travel distributors and opens new revenue opportunities for hotels with previously limited infrastructure.

Otelier, Preferred Hotels

Otelier has partnered with Preferred Hotels & Resorts as an Alliance Partner, providing its business intelligence solution, IntelliSight, to the brand’s global network of luxury hotels and resorts.

IntelliSight offers a unified view of operational and financial data, replacing manual spreadsheets and helping hotel operators make smarter decisions. This partnership further strengthens Preferred Hotels & Resorts’ offerings, empowering member properties to optimize their operations and deliver exceptional guest experiences.

Swiipr’s APIs

Swiipr has launched a new set of application programming interfaces (APIs) aimed at helping airlines digitize disruption and compensation payments, regardless of legacy systems.

The paytech firm said its technology can be deployed in weeks, cutting payout costs by up to 60% while improving passenger experience. The APIs support virtual card issuance, real-time data insights and third-party integrations with ground handlers and IT providers.

CEO Tara Spielhagen said the tools address outdated compensation systems and allow airlines to scale easily. Swiipr is active in 70 countries, working with 137 airlines to deliver instant welfare and compensation payments to disrupted travelers.

Technoheaven’s activity module

Technoheaven has launched its activity module, an end-to-end system designed to help travel companies create, manage and globally distribute activities and experiences.

Following successful trials with top agents and destination management companies, the module supports a wide range of offerings—from guided tours to intercity transfers—and allows bundling of services into single products for greater customer value.

It centralizes all booking channels into one dashboard and includes API Out functionality for inventory distribution. With tools for dynamic pricing and custom promotions, the module helps businesses sell smarter, operate efficiently and scale globally.

Red Hat, Turkish Airlines

Red Hat has partnered with Turkish Airlines to support the carrier’s transformation into a data- and AI-driven organization. Leveraging Red Hat OpenShift AI and OpenShift, Turkish Airlines significantly reduced development time, doubled deployment speed and empowered data scientists to access enterprise-wide data, the companies said.

The airline, which operates flights to 353 global destinations, selected Red Hat for its scalable, open source architecture to avoid vendor lock-in and enable a hybrid cloud future. With support from Red Hat Consulting, the airline implemented automated AI model deployment, custom environments and robust monitoring through Red Hat Enterprise Linux.

RateHawk, GlobalStar Travel Management

RateHawk has partnered with GlobalStar Travel Management to expand booking options for GlobalStar’s global network.

Through the deal, partners gain access to RateHawk’s inventory of over 2.7 million accommodations, plus services like transfers, car rentals and train tickets. RateHawk’s AI and machine learning tools streamline bookings by surfacing competitive rates and reducing errors.

The platform sources inventory from 320 wholesalers and 130,000 direct contracts, with multilingual support and real-time availability. GlobalStar praised the integration for its flexibility, including pre-pay and credit options.

Research from TravelTech Show

Research from TravelTech Show revealed that just 31% of travel operators have integrated mobile-first innovations, despite rising mobile use among Gen Z and millennials. Complexity (37%) remains the top barrier to adoption, followed by security concerns and high fees.

The survey, conducted in March 2025, also revealed growing investment in fraud prevention, with 10% planning security upgrades in the next year. General search leads as the top customer acquisition channel. The findings underscore the need for mobile-first solutions as the TravelTech Show returns to Excel London from June 25-26.

Research carried out by Business Travel Show Europe has revealed that almost half of buyers (48%) are not happy with their online booking tool. The study, carried out in March, also revealed 26% are planning to review their suppliers this year. The show runs from June 25-26 and Excel London.

TripStax, One Global

TripStax has partnered with One Global to deliver white-labeled versions of its Track and Mobile products—now branded OneTRACKER and OneMOBILE—for One Global’s network of 20+ independent travel management companies.

Fully integrated with the TripStax Core, the solutions offer real-time tracking, duty-of-care alerts and in-trip traveler tools, all powered by a centralized data engine. The partnership aims to unify data accuracy across markets while enhancing traveler safety and experience. Both parties see the collaboration as a strategic step toward strengthening One Global’s tech capabilities and long-term growth strategy.

Bolt Business, IHG Business

Bolt Business has partnered with IHG Business Edge to provide shared customers enhanced benefits, including IHG One Rewards Gold Elite status and 50% off 25 Bolt rides.

After joining IHG Business Edge and completing one qualifying stay, Bolt users unlock perks like bonus points, rollover nights and late checkout across IHG’s 6,500 properties. The partnership aims to streamline business travel for small and midsize enterprises by pairing hotel rewards with flexible transport. Both brands emphasized the collaboration’s role in simplifying logistics and adding value for global business travelers.

EgyptAir, SITA

EgyptAir has partnered with air transport tech leader SITA to overhaul its network infrastructure using SITA Connect Go. The upgrade will boost bandwidth, security and automation across the airline’s operations, replacing legacy systems with scalable, cloud-native connectivity.

The move supports EgyptAir’s digital transformation strategy, aiming to improve efficiency, reduce risk and enhance the passenger experience. The airline will also adopt SITA’s Community Departure Control System to streamline ground handling. The partnership reinforces EgyptAir’s position as a regional aviation hub and aligns with Egypt’s broader civil aviation development goals.

El Dorado International Airport in Bogotá has implemented an Airport Collaborative Decision Making (A-CDM) system, in partnership with SITA.

Led by airport operator OPAIN, this initiative enhances real-time coordination between airlines, ground handlers and air traffic control to improve aircraft turnaround times, reduce delays and cut fuel consumption. Integrated tools like the pre-departure sequencer and operations manager support more efficient airport operations. 

RMS, Breezeway

RMS has partnered with property care platform Breezeway to integrate automated task management, smart lock codes, real-time inventory tracking and AI-powered guest messaging into its hospitality system.

The collaboration aims to cut manual work by up to 40 hours a month and boost revenue by an average of $20,000 annually. Leaders from both companies said the partnership enhances operational efficiency and guest experience. Breezeway joins RMS’ expanding tech ecosystem, which includes Right Revenue and ResDiary.

Almatar Group launches Arabiabeds

Almatar Group has launched Arabiabeds, a regionally focused bed bank platform that seeks to transform hotel distribution across parts of the Middle East and North Africa.

The platform offers hoteliers direct contracting, seamless API integration and access to global buyers. Arabiabeds is integrated with Almatar’s travel ecosystem, including its corporate and consumer channels. Designed “for the region, by the region,” Arabiabeds is positioned as a scalable, transparent solution tailored to the needs of hotels in Saudi Arabia, the United Arab Emirates, Egypt, Turkey and beyond.

HBX Group, Bakuun

HBX Group has partnered with Bakuun to integrate Bakuun’s channel manager aggregator, B-Aggregate, into HBX Group’s distribution network.

The move aims to simplify hotel connectivity by giving HBX Group access to over 200 channel managers and property management systems through a single connection. The integration enables faster onboarding, broader visibility and improved content flow for hotels that previously lacked direct access to global distribution.

Sabre, LIFT

Sabre Corporation has signed a multi-year distribution deal with South African airline LIFT.

The agreement brings LIFT’s domestic content to the Sabre Travel Marketplace, expanding the carrier’s reach to global travel sellers. Known for its flexible service, LIFT operates routes between Johannesburg, Cape Town and Durban. The partnership enables broader visibility and faster scalability for LIFT while giving Sabre-connected agencies access to more localized, low-cost content.

Advito launches Carbon Strategy Planner

Advito has launched Carbon Strategy Planner, a forecasting and budgeting tool designed to help corporate travel managers model, compare and implement emissions reduction strategies.

The tool should allow companies to create actionable carbon budgets, forecast emissions and evaluate the impact of various decarbonization levers—from sustainable aviation fuel investment to rail shifts. Built on Advito’s International Standardization Organization-certified GATE4 methodology, it goes beyond traditional calculators by turning forecasts into strategic guidance. Integrated into Advito’s analytics suite, the platform supports goal-setting, performance tracking and alignment with broader business operations.

Custom Travel Solutions’ executive appointments

Custom Travel Solutions has named Michael Finn vice president of sales and Melinda Burch vice president of global business development, as part of the company’s global expansion and growth strategy.

Finn, a hospitality veteran with leadership roles at Marriott and Starwood, brings deep sales and loyalty expertise, while Burch adds a proven track record in enterprise software-as-a-service and revenue growth.

MeetingPackage, Accor

MeetingPackage has been selected as the exclusive global provider of group accommodation and Meetings & Events (M&E) booking automation for Accor, which operates more than 5,600 hotels in 110 countries.

The partnership comes as part of Accor’s digital transformation strategy, centralizing M&E and group bookings across all channels through MeetingPackage’s Group & M&E Central Reservation System. The platform enables features such as real-time bookings, dynamic pricing and more integrating with Accor systems including Delphi, Oracle OSEM, iVvy and Backyou. 



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