New York Fashion Week’s most charming conversation piece didn’t walk down a runway. Rachel Comey, who didn’t put on a show this season, has turned the Personals section of the New York Review of Books into a playful print. A fuzzed out version of the sexy classified ads decorates a trim trench coat, but it’s also printed on a stretchy tube dress in a font big and clear enough to be legible—hours of fun for you and whomever you come into contact with when wearing it. Tinder may be the hot show sponsor of the moment, but NYRB is more on-brand for Comey—her followers will remember a season when she made prints of the semi-monthly magazine’s artful covers.

At a showroom visit, Comey admitted to feeling a twinge of regret about not joining the New York Fashion Week circuit. “There’s so much fun around the show, but creating a show is different than making clothes to sell. It’s like two different jobs. Not all my customers are six-foot tall. They’re all shapes and sizes—and different budgets. And you’ve gotta go: Do I want to save money and open another store?”

Because of that laser focus on her customers, Comey’s clothes have a believability that this week’s runway shows sometimes lacked. She doesn’t suffer “full-look syndrome,” let’s say, which means that when you’re breezing through the racks and you spot a speckled knit cardigan coat with draped shoulders, or a flattering pair of jeans with curving seams, or a great big shearling with double zips that let you manipulate its silhouette, you’re inclined to think any one of them would make getting ready in the morning both simpler and better. And for an evening out, there’s a fun embroidered ramie pajama set, and an even more playful black mesh dress with multicolored beaded fringe.