Samsung has introduced a cloud gaming platform for Galaxy devices, enabling users to stream Android games without downloading them. This marks a significant step in the company’s gaming ambitions, following a beta test last year within its Gaming Hub. The service is now publicly available, launching with 23 games, including Monopoly Go, Candy Crush Saga, and Honor of Kings.
The primary advantage of the service lies in overcoming smartphone storage limitations, a growing concern as games increase in size—While downloading mobile games is typically manageable, the ability to stream them eliminates the need for local storage, mirroring the convenience of streaming movies or TV shows.
Samsung’s approach differentiates itself from traditional cloud services by offering free access without subscription fees. According to Jong Woo, Samsung’s head of game services, this aims to make gaming more accessible while enhancing user acquisition strategies for game developers.
Developers can leverage this technology to bypass app store downloads, allowing users to start playing directly by clicking on ads. This streamlined approach is designed to boost conversion rates and engagement.
The service builds upon Samsung’s Gaming Hub, which debuted on its smart TVs and initially focused on small, exclusive games. This new feature, however, extends to full-fledged Android games, enhancing its appeal to a broader gaming audience. By aligning with trends in digital streaming, the South Korean giant seeks to position itself competitively in the gaming market, offering convenience to players while providing innovative tools for developers to expand their reach.
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