Experiential rewards technology provider Superlogic has partnered with travel and leisure commerce solutions company Open Network Exchange (ONE) to launch Bookit, a rewards platform geared towards travel, experiential and premium retail purchases.

The artificial intelligence-powered platform is meant to provide personalized “elite access” to experiences that go beyond travel such as front-row seats at sporting events, concerts, private tours and ski retreats.

Bookit, as a B2C marketplace, will help Superlogic provide such experiences to help brands drive loyalty and engagement.

The new platform, which is open for preregistration, comes at a time when the loyalty landscape is shifting: Historically accepted rewards are no longer enough and the complexities of loyalty systems can be a turnoff for consumers.

“Bookit is loyalty leveled up,” said Lin Dai, CEO and co-founder of Superlogic, which recently raised $13.7 million in Series A funding. “Together with Open Network Exchange, we give consumers rewards that truly matter and offer once-in-a-lifetime experiences along with the best of travel and retail.”

The Bookit platform will be home to 2 million hotel stays, flights, cruises, car rentals and e-commerce brands. It also is meant to provide access to celebrity experiences, “VIP” dining, tickets to events in entertainment and sports and also discounts on retail.

“Superlogic and ONE have created a customer-obsessed, transformative platform combining the best of travel, entertainment, retail and more to deliver unmatched benefits and exclusive offers to members,” said Lani Kane-Hanan, CEO of ONE. “Our AI-powered personalization and dynamic rewards system ensures that every user gets more value for their money.”

Superlogic participated in Phocuswright’s Launch Competition in November at The Phocuswright Conference in Phoenix, Arizona. Watch the full pitch below.

And later, Dai stopped by the PhocusWire studio to discuss Superlogic’s future. Watch the full interview below.