Meet Aletta, the London Brand Upending British Legacy Fashion
Freddy Coomes and Matt Empringham, the young British designers behind the new womenswear label Aletta, were raised on the Internet. “We didn’t grow up going to designer shops—the first experiences we had with fashion, with a capital F, were through a phone,” says Coomes. In their first collection, which debuted
What Makes a True Community Brand?
Dear BoF Community, There are a few words that are generally overused in fashion, so much so that they can lose their entire meaning. ‘Luxury’, is of course one of those words. So is ‘iconic’. But perhaps one of the most overused new words in fashion is ‘community’. With every
The #1 Luggage Brand Parisians Can’t Travel Without
For as long as I can remember, luggage was a mere afterthought in my travel preparations. Vacations would invariably prompt the same routine: I’d ask my parents if they had a spare suitcase to lend, and I was usually given one unearthed from the back of a closet. If nothing
Kendall Jenner’s Model Off-Duty Bag Is From This Cult Brand
Forget The Row Margaux, Kendall Jenner seems to prefer the cult brand’s newer Marlo bag these days. Jenner, seen leaving a L’Oreal photo shoot in Paris yesterday, toted the Marlo, a more casual twist on the popular Margaux, after debuting the chic style just a few weeks ago. Jenner’s outfit
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid
At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running superstar Faith Kipyegon do what no woman ever has: run a mile in under four minutes. Nike said it is helping Kipyegon train, and designing shoes and apparel customised
The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance
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The Secret to Giving an Old Beauty Brand a New Look
Hourglass only celebrated its 20th birthday last year — but in the beauty industry, it might as well be 200. To celebrate, it launched a pop-up space that paid homage to its first retail partner, Barneys New York, during New York Fashion Week last September. On March 27, Hourglass reopened
Russell Brand Denies Rape, Sexual Assault Charges
Russell Brand is denying his charges. After London’s Metropolitan Police charged the comedian with one count of rape, two counts of sexual assault and one count of indecent assault for events that transpired between 1999 and 2005, he shared a lengthy statement denying any wrongdoing. “I’ve always told you guys
Longevity Beauty Brand Oneskin Launches Hair
Oneskin, the longevity-minded beauty brand founded by four Brazilian scientists in 2021, is entering the hair business. The skin and body care label has announced its move into haircare with a new formula, the OS-01 Hair Peptide Scalp Serum, which launched Wednesday morning on its direct-to-consumer website. The 50 mL
Air France to debut business-class mattress pads through hotel brand partnership
Fresh off of a glitzy reveal of its new long-haul first-class suites, Air France is announcing an upgrade for its international business class — one that should mean a better night’s sleep on flights to and from the French capital. The Paris-based carrier is partnering with a luxury hotel brand
