Unlocking Success: Maximize Your Brand’s Impact With TravelPulse Content Strategy
Content marketing should always be an integral part of any digital marketing strategy. That is why the trust and connection brands can build with travel advisors and travelers through a TravelPulse Content Strategy Program can be the key to your brand’s success. Where else can you reach thousands of travel
How Brands Keep Customers Loyal in a Polarised World
Today, brands need their consumers to be more devoted than ever. As customer acquisition has gotten more expensive, brands are relying more than ever on their most devoted shoppers to drive sales. To foster that allegiance, the latest generation of start-ups has emphasised community building from the start, with companies
9 Afro-Latina-Owned Beauty And Fashion Brands
Black women have been behind some of the most iconic beauty and fashion trends throughout history, so when Black entrepreneurs are designing and creating the pieces and products, you know they’re going to hit. This Black History Month, we’ve rounded up some of our favorite Black Latina-owned businesses. From vibrant
Saks Needs to Earn Back Brands’ Trust
This week, a long-simmering conflict between Saks Fifth Avenue and the brands it works with spilled out into the open. To recap: on Feb. 14, Saks Global chief executive Marc Metrick sent a letter to roughly 2,000 brands that sell at Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman. He
Dertour Group acquires remaining Hotelplan Group brands
European travel conglomerate Dertour Group, which owns more than 130 businesses, has acquired Hotelplan Group from retail giant Migros for an undisclosed sum. The acquisition should bolster Dertour’s presence in the United Kingdom, Switzerland and Germany. The purchase gives Dertour Group ownership of four brands that had operated under Hotelplan Group:
35 Black-Owned Brands Making Travel-Friendly Products We Love
Despite offering some of the best travel gear, beauty products, and fashion out there, Black-owned businesses still don’t receive the same funding or promotional opportunities as bigger names on the market. To help ensure these local businesses grow and that its products are available to more travelers across the globe,
Customers to Brands: Know Thyself
Last Sunday, Nike aired its first Super Bowl ad in more than two decades, to a record viewership of 127.7 million for the big game. Called “So Win,” it featured several of sport’s most exciting athletes — who happened to all be women. The black-and-white TV spot, featuring stars like
Latine-Owned Brands to Shop Right Now
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. I’m trying to be more mindful about how and where I spend my money these days,
How Brands Can Make It Easier for Consumers to Shop Everywhere
The gap between in-store and online shoppers is smaller than ever. Younger, digitally savvy consumers are doing more of their shopping in person, while older shoppers who were raised going to department stores are more comfortable making purchases online. That means that most brands today need to be omnichannel, a
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Why Hotel Brands like Marriott, Hilton, and Hyatt Are Working Overtime for Travelers With Disabilities
“Everyone deserves to see the Eiffel Tower, London’s Tower Bridge, and the beauty of Italy,” says Victoria Page, a travel advisor at the agency Embark Beyond. That’s one reason Page has made a point of working with clients who have disabilities. “Whether somebody has mobility issues, an immune system disorder, autism spectrum
