In Uncertain Times, Ralph Lauren Embraces ’80s Excess
Fashion
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In Uncertain Times, Ralph Lauren Embraces ’80s Excess

April 18, 2025
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Trend watchers lately are abuzz about “boom boom,” a fun, if loosely defined way to describe a last spasm of gaudy, ’80s-style consumption before Trump’s tariffs or a recession prematurely ends the party. The change in mood presents something of a challenge for Ralph Lauren: If it takes hold beyond

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