Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Brands trying to reach the shoppers of the future may want to spend a little less time on TikTok and a little more on video games — because that’s what their target audience is doing. In a recent deep dive into Gen Alpha, the generation born between 2010 and 2024,
California Introduces Bill to Regulate Fashion’s Environmental Impact
Californian lawmakers are pushing for a greener fashion industry. Legislators have introduced a bill that would require brands to cut emissions in their supply chains and tighten chemical management. Known as the Fashion Act, the proposed regulation would apply to brands with over $100 million of global revenue selling in
