NGO Slams Fashion’s Most Widely Used Sustainable Cotton Scheme for Failing to Tackle Deforestation
Fashion’s most widely used sustainable cotton scheme is under fire for failing to adequately address allegations that farms covered by its standard contributed to serious environmental and human rights abuses in Brazil. The issue was first raised last year when environmental NGO Earthsight published an investigation that alleged Better Cotton-certified
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Brands trying to reach the shoppers of the future may want to spend a little less time on TikTok and a little more on video games — because that’s what their target audience is doing. In a recent deep dive into Gen Alpha, the generation born between 2010 and 2024,
California Introduces Bill to Regulate Fashion’s Environmental Impact
Californian lawmakers are pushing for a greener fashion industry. Legislators have introduced a bill that would require brands to cut emissions in their supply chains and tighten chemical management. Known as the Fashion Act, the proposed regulation would apply to brands with over $100 million of global revenue selling in
