Airbnb’s Icons, group travel features have contributed to 1.7 million new profiles since May
Travel
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Airbnb’s Icons, group travel features have contributed to 1.7 million new profiles since May

March 6, 2025
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When Airbnb revealed its Icons last May, the program received a lot of buzz both positive and negative — some were impressed with the pop culture-aligned experiences while others called the move a publicity stunt. But one thing is certain — the effort is bringing new users into Airbnb’s ecosystem: in

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