Alaska Airlines: Loyalty and premium investments paying off
Alaska Airlines frequent flyers can look forward to the debut of the carrier’s new loyalty program this summer. The program is a key step in the Seattle-based airline’s merger with Hawaiian Airlines. The as-yet-unnamed program will combine and replace the separate Alaska Mileage Plan and Hawaiian HawaiianMiles programs. During a
What’s the point? Finding new opportunities to earn loyalty in travel
What travelers find rewarding is changing and travel companies are considering how best to forge meaningful customer relationships going forward in what is still a transactional space. During the “New Customer Loyalty” panel at The Phocuswright Conference in November, executives from AirAsia MOVE, Capital One and Hilton examined how loyalty evolves
Accor’s chief digital officer talks distribution, direct bookings and loyalty
Like most of the large hotel groups, Accor has embarked on a digital transformation in recent years that cuts across the entire organization. The France-based group, which operates more than 5,600 properties, is currently implementing a new central reservation system (CRS) and a new revenue management system and continues to improve
STARTUP STAGE: Arcube helps fliers convert loyalty points to ancillaries
Arcube Arcube provides a post-flight solution for fliers to convert their loyalty points to personalized ancillaries to be used on future flights. Founded in 2022, the company aims to help airlines to improve revenue and foster customer loyalty. What is your 30-second pitch to investors? Arcube has introduced one
Best Spring Styles To Shop During Madewell Loyalty Sale
The editor- and reader-favorite brand is launching its mega sale on March 11 to all Madewell Insiders (but Stars and Access shoppers can start shopping deals today). And nearly everything is on sale for 25% off, both online and in stores. It even includes new arrivals, which are dropping the
Memo to loyalty programs: Slashing benefits and earning rates impacts my booking decisions
This week, two major loyalty programs made updates that were not favorable for customers. On Tuesday, Marriott Bonvoy updated its terms and conditions to indicate that members will earn points at a reduced rate and earn no elite night credits at StudioRes properties. Then, on Wednesday, Southwest Rapid Rewards drastically
Dream Hotels Brand, Other Properties Added to World of Hyatt Loyalty Program
by Donald Wood Last updated: 10:20 AM ET, Thu June 29, 2023 Hyatt Hotels Corporation announced the completion of the integration of the Dream Hotels brand, as well as The Chatwal, The Time New York and Unscripted hotels, into the World of Hyatt loyalty program. Hyatt loyalty members can now
The shifting loyalty landscape in travel
Travel loyalty programs are at a crossroads. With shifting customer expectations, technological advances and the growing importance of personalization, traditional loyalty currencies and rewards are no longer enough. Despite the quest for meaningful relationships that lead to lifelong customers, travel companies are only too aware of the challenges as well
