Revenue management software company IDeaS launches marketing solution
Hospitality revenue management software (RMS) company IDeaS has launched IDeaS Spotlight, a solution to help hotel marketers identify ideal timing for marketing campaigns. In an interview with PhocusWire, Mike Chuma, vice president of global marketing for IDeaS, explained that the team at IDeaS “worked backwards,” and determined that, as an
Lighthouse adds marketing tech with acquisition of The Hotels Network
Market intelligence platform Lighthouse has acquired The Hotels Network (THN), a marketing personalization technology that helps hotels drive direct sales. Terms of the deal have not been disclosed, but the acquisition enables Lighthouse to offer marketing technology services alongside its existing commercial intelligence platform. “The Hotels Network team has built
How AI Is Already Changing Marketing
Last week was a significant one in the human creativity versus artificial intelligence debate. On Tuesday, OpenAI released ChatGPT 4.0’s new image generator, which can create pictures done in popular animation styles, like Pixar or Japanese animation company Studio Ghibli (and quickly went viral). That same day, H&M released its
How AI search platforms may change travel marketing
When ChatGPT first hit the mainstream, it seemed to many that the multibillion-dollar world of travel search marketing was about to change overnight. It didn’t turn out that way. “When the whole ChatGPT thing exploded, I was very bullish that this would be a massive disruptor because users would be
Digital Marketing House: A Complete Guide for Growth in 2025
In today’s fast-changing digital world, every business needs a strong online presence. A Digital Marketing House helps companies build their brand, increase sales, and connect with customers worldwide. Whether you’re a startup or a big brand, working with a team of digital experts can take your business to the next
Destinations struggling with digital marketing evolution
Destination marketing organizations (DMOs) are juggling challenges including technological change and measuring return on investment from promotional initiatives, according to a report from Sojern. “From juggling the complexity of multichannel campaigns to meeting the needs of various stakeholders, DMOs are under constant pressure to deliver meaningful results,” the travel marketing
OpenAI’s “Operator” and its impact on travel search and marketing
Developments in artificial intelligence have been fast and furious in recent weeks. One of the latest, OpenAI’s “Operator,” has made headlines in travel with the support of big industry partners including Tripadvisor, Uber, Hipcamp, Priceline and Booking.com. The tool, which is currently in a research preview and only available to
