Lufthansa claims Travix deal is NDC vision in reality
German airline group Lufthansa is touting a new partnership with Travix to showcase its distribution strategy within the wider framework of what NDC can achieve. The online travel agency group is the first third party seller of air tickets to sign up to Lufthansa Group’s NDC Smart Offer system and
If NDC is a first building block in airline retailing, what comes next?
New Distribution Capability (NDC) has been divisive in the travel industry. The technology represents not just a fundamental shift in how airline content is distributed but also a process and mindset change in how travel is sold and bought, and transformational change often sparks debate. NDC is no exception, but
