How “Operator” changed the travel shopping game
Travel
6 min read
23

How “Operator” changed the travel shopping game

February 6, 2025
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The generative AI topic switched at the end of January almost exclusively to agents, with a sprinkling of when we can expect AGI. It’s the agents that will be the biggest disrupting force. The initial conversation after the launch of ChatGPT was all around trip planning. That hasn’t gone away,

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OpenAI’s “Operator” and its impact on travel search and marketing
Travel
7 min read
16

OpenAI’s “Operator” and its impact on travel search and marketing

February 3, 2025
0

Developments in artificial intelligence have been fast and furious in recent weeks. One of the latest, OpenAI’s “Operator,”  has made headlines in travel with the support of big industry partners including Tripadvisor, Uber, Hipcamp, Priceline and Booking.com. The tool, which is currently in a research preview and only available to

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