OTAs lead in superapp innovation as India’s travel market reaches new heights
The Indian travel market is thriving, with both domestic and international travel reaching historic highs. According to Phocuswright’s latest report in the Asia-Pacific travel market, India’s OTAs: Superapps in the Making?, this remarkable growth in tourism is propelled by favorable demographics, rising employment and increasing disposable incomes among the young middle
Could a tours and activities push from Google penalize OTAs?
Tour guide Ellen Leventer promises to show customers a different side to Paris, the “places you won’t find online or in the guide books.” She’s been running Visit the Hidden Paris for seven years and benefiting from a surge in demand for experience-led tours. This year is all about “meaningful,
