38 Affordable Items for a Man’s Home from a Recent Walk Through Ikea · Primer
Outfit your place, save money, and no one will ever know you bought it from Ikea. Ikea has always been a go-to for young people setting up their spaces. But it used to be pretty obvious when something was from Ikea. These days, though, you can find well-designed, modern home
16 President’s Day Sale Picks from Amazon & Old Navy · Primer
Cuts on gear and style before the seasons change. Presidents Day Weekend represents a push to get out all of the winter gear before brands start offering their new spring styles. But, unlike buying shorts on sale in October, you’ll still get a couple months of wear out of most
The Agency & The Day of The Jackal Prove James Bond Needs a Prestige TV Series · Primer
Prestige TV has redefined spy thrillers. If Bond doesn’t evolve, the best espionage stories will happen without him. Recently, I watched The Agency, a remake of a French spy series starring Michael Fassbender. Streaming on Paramount+ with Showtime’s premium tier, it hooked me so completely that I actually paid extra just
Home for the Holidays · Primer
Holiday travel is chaos—delays, unpredictable weather, and the whole family waiting on you. End of year travel demands gear that balances practicality and style, keeping you prepared for unpredictable weather—and family gatherings alike. Thanks to Thursday Boot Co. for supporting Primer’s mission and partnering on this piece. Get the Look:
An Easy, Structured Way to Reflect Then Build the New Year · Primer
If you’d prefer to do the year end reflection exercise in your own journal, here is the framework: 18 Questions I’m Going to Ask Myself Each year, I get the gears of my reflection going by asking myself 18 questions. It’s intended to be more of a quick brainstorm to
7 Foods That Are Actually Okay to Eat When Getting in Shape · Primer
Stop treating your diet like a comic book movie villain—some of these so-called ‘forbidden foods’ aren’t the enemies they’re made out to be, especially with an intentional diet. Brad is a university lecturer with a master’s degree in Kinesiology and is a Certified Strength and Conditioning Specialist (CSCS) with the National Strength
Why Trends Still Matter Even If Dressing Better Doesn’t Mean Chasing Them · Primer
Dressing well is about more than clothes. Dressing well is often misunderstood. For the average guy—especially someone in his 30s or 40s, maybe married, with a practical mindset—style can feel like a balancing act. On one hand, there’s the pull to look sharper, feel more confident, and communicate something meaningful
3 Uncomfortable Frameworks That Will Make Your New Year More Meaningful · Primer
Each January, this strategy offers a reset—a way to refocus and set the tone for the year ahead. What you take from it evolves each time, shaped by where you are and what you need most right now. There’s always talk of resolutions and life changes at the start of
How to Get and Stay Motivated When Starting a New Exercise and Diet Phase · Primer
The one way you haven’t tried before. Brad is a university lecturer with a master’s degree in Kinesiology and is a Certified Strength and Conditioning Specialist (CSCS) with the National Strength and Conditioning Association (NSCA). He has competed as a drug-free bodybuilder, is a cancer survivor, and a 21 year veteran of the Air
15 Very Good Deal Picks · Primer
Stock up on minimalist style while the gettin’ is good. Everlane’s sale section is heating up, with fresh additions marked down by as much as 70%. If you’ve been eyeing pieces that combine a minimalist look with modern silhouettes and a rugged edge, now’s the time to snag them. Think
