9 Nike Sneakers Under $100 You’ll Want to Wear All Summer · Primer
From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile. Nike’s summer sale is packed with heavy hitters and low-key essentials, but not all deals are worth it. I went through the current lineup and pulled the pairs that actually make sense to
Chateau Vibes, Courtyard Rates · Primer
A spring outfit that looks well-traveled. This outfit nods to the kind of style you see from your favorite European menswear influencers, a way of dressing where things are simple, well-fitting, and put together without leaning formal. The ones who always look sharp without wearing anything loud. They mix soft
Midlife Crisis, but Make It Casual · Primer
How to reinvent yourself and start a new chapter of your life. Life isn’t a one-way street. No matter how far you’ve followed one path, you can always choose another. Yes, even when you feel like you messed up beyond saving. For most men, at least one of the following
The Spring Uniform You’ll Actually Wear · Primer
Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates. Some outfits are built for standing out. This one’s built for standing up to whatever Saturday throws at you—coffee first, dog park later, maybe tacos and a bookstore somewhere in between. A lived-in chore
The Shoes You Buy Will Last Longer If You Just Understand This · Primer
The good, the bad, and the boogiemen of shoe construction. A lot of guys start wondering about shoe construction once they’ve moved past their first round of disposable dress shoes. You know the ones—look decent enough out of the box, but after six months the sole peels or the leather
A Weekend Guide to Japanese Whisky · Primer
Some of the best whisky in the world doesn’t come from Scotland. The first time I had heard of Japanese whisky was over a decade ago while on vacation in Texas nursing an afternoon Old Fashioned and scrapping with the chatty bartender about American versus Celtic whiskies. He got busy
Things You Use All The Time Once You Have Them · Primer
For someone who’s been around the block, these have become the tools of the trade. You wouldn’t know it if you looked in my closet, but I really am trying to embrace minimalism these days. I look around the house and I think My goodness, whose stuff is all of
11 Budget Items I’ve Had for More Than 5 Years · Primer
You know when you buy something cheap and you’re like, “This will last two months, maybe three if I’m gentle, and then disintegrate the moment I look at it wrong”? Yeah, me too. Watch / Full links below Except these didn’t. These budget buys were supposed to be temporary—just-good-enough placeholders.
Layers, Shorts & Warm-Weather Upgrades · Primer
Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet. The weather’s warming up, but the best deals haven’t cooled off yet. Whether you’re layering for crisp mornings or hunting for soon-to-be summer staples that don’t scream vacation
My Personal Style Now that I’m Basically Middle-Aged · Primer
What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection. When I was seventeen, I got my first pair of Cole Haans: the tucker venetian. Not only were they amazingly comfortable, but they marked the incipience of my personal style journey. During my college
