The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now · Primer
Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use. Amazon’s Big Spring Sale is on from March 25–31—seven full days this year, with fresh deals dropping daily. You don’t need Prime to shop, but some offers are Prime-only (and shipping is obviously faster if you’re in).
The First Trip of Spring · Primer
Clean layers, textured essentials, and road-ready staples built for the first real break in the weather. Watch Woven Belt Sunglasses Socks There’s a mood to this Getup: comfortable movement, deliberate choices, and an appreciation for items that age well, both culturally and physically. The look is in step with the
A Sweatshirt, Sneakers, and Just Enough Structure · Primer
A laid-back mix of classic workwear, vintage textures, and just enough polish to keep it sharp. Sweatshirt: OG-107 Inspired Pants Heather Blue T-shirt Watch Braided Belt Sneakers Sunglasses This Getup lands in that ideal middle ground—relaxed but pulled together, casual but not careless. The structure is subtle, but it’s there,
The White Lotus Is a Mandatory Primer in Resort Wear Psychology
Before The White Lotus season three, you worked on True Detective: Night Country—quite a shift from tropical vacations. How did working across such different genres prepare you for creating these heightened yet believable vacation wardrobes? Night Country came right after The White Lotus season two, and yes, it was a
Huckberry’s Extra 15% Off the Sale Section Just Made Quality Menswear Stupid Affordable · Primer
High-quality menswear isn’t always cheap, but when Huckberry knocks an extra 15% off already discounted gear, you can get the good stuff without the usual trade-offs. Buying better clothes doesn’t mean buying expensive clothes—it means knowing when to strike. Huckberry usually plays in a higher price bracket, but right now,
Vintage-Inspired Casual Style That Feels Right Now · Primer
An easygoing mix of broken-in essentials that feels familiar, rugged, and effortlessly put together. A denim shirt over a t-shirt, jeans, and sneakers isn’t a complicated formula, but the way these elements come together determines how and where the outfit fits into your life. On the surface, it’s simple, but
7 Tweaks You Can Put Into Practice Now to Make Dieting Easier · Primer
Dieting isn’t supposed to feel like a full-time job—ditch the stress and start making small, practical shifts that actually move the needle. Brad is a university lecturer with a master’s degree in Kinesiology and is a Certified Strength and Conditioning Specialist (CSCS) with the National Strength and Conditioning Association (NSCA). He has
Full Casual Outfit Inspo + 30 Men’s Deal Finds Ending Soon · Primer
Effortless style starts with smart choices—textures, colors, and layers that do the work for you. The whole look is built around earthy, neutral tones—beige, navy, olive, charcoal, and burgundy. These colors feel grounded and mature, easy to wear without feeling dull. But the real trick isn’t just color; it’s texture.
38 Affordable Items for a Man’s Home from a Recent Walk Through Ikea · Primer
Outfit your place, save money, and no one will ever know you bought it from Ikea. Ikea has always been a go-to for young people setting up their spaces. But it used to be pretty obvious when something was from Ikea. These days, though, you can find well-designed, modern home
16 President’s Day Sale Picks from Amazon & Old Navy · Primer
Cuts on gear and style before the seasons change. Presidents Day Weekend represents a push to get out all of the winter gear before brands start offering their new spring styles. But, unlike buying shorts on sale in October, you’ll still get a couple months of wear out of most
