A Weekend Guide to Japanese Whisky · Primer
Some of the best whisky in the world doesn’t come from Scotland. The first time I had heard of Japanese whisky was over a decade ago while on vacation in Texas nursing an afternoon Old Fashioned and scrapping with the chatty bartender about American versus Celtic whiskies. He got busy
Things You Use All The Time Once You Have Them · Primer
For someone who’s been around the block, these have become the tools of the trade. You wouldn’t know it if you looked in my closet, but I really am trying to embrace minimalism these days. I look around the house and I think My goodness, whose stuff is all of
11 Budget Items I’ve Had for More Than 5 Years · Primer
You know when you buy something cheap and you’re like, “This will last two months, maybe three if I’m gentle, and then disintegrate the moment I look at it wrong”? Yeah, me too. Watch / Full links below Except these didn’t. These budget buys were supposed to be temporary—just-good-enough placeholders.
Layers, Shorts & Warm-Weather Upgrades · Primer
Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet. The weather’s warming up, but the best deals haven’t cooled off yet. Whether you’re layering for crisp mornings or hunting for soon-to-be summer staples that don’t scream vacation
My Personal Style Now that I’m Basically Middle-Aged · Primer
What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection. When I was seventeen, I got my first pair of Cole Haans: the tucker venetian. Not only were they amazingly comfortable, but they marked the incipience of my personal style journey. During my college
The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now · Primer
Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use. Amazon’s Big Spring Sale is on from March 25–31—seven full days this year, with fresh deals dropping daily. You don’t need Prime to shop, but some offers are Prime-only (and shipping is obviously faster if you’re in).
The First Trip of Spring · Primer
Clean layers, textured essentials, and road-ready staples built for the first real break in the weather. Watch Woven Belt Sunglasses Socks There’s a mood to this Getup: comfortable movement, deliberate choices, and an appreciation for items that age well, both culturally and physically. The look is in step with the
A Sweatshirt, Sneakers, and Just Enough Structure · Primer
A laid-back mix of classic workwear, vintage textures, and just enough polish to keep it sharp. Sweatshirt: OG-107 Inspired Pants Heather Blue T-shirt Watch Braided Belt Sneakers Sunglasses This Getup lands in that ideal middle ground—relaxed but pulled together, casual but not careless. The structure is subtle, but it’s there,
The White Lotus Is a Mandatory Primer in Resort Wear Psychology
Before The White Lotus season three, you worked on True Detective: Night Country—quite a shift from tropical vacations. How did working across such different genres prepare you for creating these heightened yet believable vacation wardrobes? Night Country came right after The White Lotus season two, and yes, it was a
Huckberry’s Extra 15% Off the Sale Section Just Made Quality Menswear Stupid Affordable · Primer
High-quality menswear isn’t always cheap, but when Huckberry knocks an extra 15% off already discounted gear, you can get the good stuff without the usual trade-offs. Buying better clothes doesn’t mean buying expensive clothes—it means knowing when to strike. Huckberry usually plays in a higher price bracket, but right now,
