Full Outfit Inspo + 18 Deal Picks from Gap’s Sale (Ending Soon) · Primer
50% off favorite layers + an extra 40% off sale? This is the kind of markdown madness that makes dressing sharp on a budget way too easy. Shopping affordably, dressing well, and getting years out of your clothing is possible if you do it right. That’s what we do here
Casual Winter on a Budget · Primer
Andrew founded Primer in 2008 and brings 15+ years of men’s style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his
Full Outfit Inspo + 18 Deal Picks from J.Crew, Bonobos, and Huckberry · Primer
Great designs + better quality, all from the clearance racks = smart style. Regardless of what your own body is experiencing when you go outside, clothing retailers have entered the beginning-of-the-end winter push, with several offering up solid discounts on items you can still get a few months of wear
Why ‘Algorithm Hygiene’ Is the Most Important Thing for Your Self-Development in 2025 + How to Do It · Primer
Your feeds aren’t just showing you content—they’re quietly shaping your thoughts, habits, and decisions. Time to clean them up. I often think about and chuckle at this older man I saw being interviewed on the news, complaining that TikTok is just young girls dancing in bikinis. The joke being in
The Everyday Outfit You Can Count On—Sweater, 501s, Loafers · Primer
A sharp, casual outfit built from affordable staples that look better with every wear. This outfit is one I reach for when I want to look sharp without looking like I’m too dressed up. It’s comfortable, put-together, and affordable—all while standing up to years of wear. That’s a big thing
