Home for the Holidays · Primer
Holiday travel is chaos—delays, unpredictable weather, and the whole family waiting on you. End of year travel demands gear that balances practicality and style, keeping you prepared for unpredictable weather—and family gatherings alike. Thanks to Thursday Boot Co. for supporting Primer’s mission and partnering on this piece. Get the Look:
An Easy, Structured Way to Reflect Then Build the New Year · Primer
If you’d prefer to do the year end reflection exercise in your own journal, here is the framework: 18 Questions I’m Going to Ask Myself Each year, I get the gears of my reflection going by asking myself 18 questions. It’s intended to be more of a quick brainstorm to
7 Foods That Are Actually Okay to Eat When Getting in Shape · Primer
Stop treating your diet like a comic book movie villain—some of these so-called ‘forbidden foods’ aren’t the enemies they’re made out to be, especially with an intentional diet. Brad is a university lecturer with a master’s degree in Kinesiology and is a Certified Strength and Conditioning Specialist (CSCS) with the National Strength
Why Trends Still Matter Even If Dressing Better Doesn’t Mean Chasing Them · Primer
Dressing well is about more than clothes. Dressing well is often misunderstood. For the average guy—especially someone in his 30s or 40s, maybe married, with a practical mindset—style can feel like a balancing act. On one hand, there’s the pull to look sharper, feel more confident, and communicate something meaningful
3 Uncomfortable Frameworks That Will Make Your New Year More Meaningful · Primer
Each January, this strategy offers a reset—a way to refocus and set the tone for the year ahead. What you take from it evolves each time, shaped by where you are and what you need most right now. There’s always talk of resolutions and life changes at the start of
How to Get and Stay Motivated When Starting a New Exercise and Diet Phase · Primer
The one way you haven’t tried before. Brad is a university lecturer with a master’s degree in Kinesiology and is a Certified Strength and Conditioning Specialist (CSCS) with the National Strength and Conditioning Association (NSCA). He has competed as a drug-free bodybuilder, is a cancer survivor, and a 21 year veteran of the Air
15 Very Good Deal Picks · Primer
Stock up on minimalist style while the gettin’ is good. Everlane’s sale section is heating up, with fresh additions marked down by as much as 70%. If you’ve been eyeing pieces that combine a minimalist look with modern silhouettes and a rugged edge, now’s the time to snag them. Think
Full Outfit Inspo + 18 Deal Picks from Gap’s Sale (Ending Soon) · Primer
50% off favorite layers + an extra 40% off sale? This is the kind of markdown madness that makes dressing sharp on a budget way too easy. Shopping affordably, dressing well, and getting years out of your clothing is possible if you do it right. That’s what we do here
Casual Winter on a Budget · Primer
Andrew founded Primer in 2008 and brings 15+ years of men’s style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his
Full Outfit Inspo + 18 Deal Picks from J.Crew, Bonobos, and Huckberry · Primer
Great designs + better quality, all from the clearance racks = smart style. Regardless of what your own body is experiencing when you go outside, clothing retailers have entered the beginning-of-the-end winter push, with several offering up solid discounts on items you can still get a few months of wear
