How increasing professionalization and technology can save STRs from anti-tourism sentiment
Travel
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How increasing professionalization and technology can save STRs from anti-tourism sentiment

February 16, 2025
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Despite the heated protests that erupted across some of Europe’s most popular destinations this past summer, the tourism sector’s reputation remains salvageable. Redemption, however, will come not solely from within the sector itself but through the synergy of two very different industries: institutional real estate and technology. Consider the main

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