Tripadvisor partners with Perplexity to improve trip planning
Tripadvisor is seeking to improve the travel planning process through a partnership with artificial intelligence-powered answer engine Perplexity. The partnership sees the integration of Tripadvisor’s reviews, AI-generated summaries and more than 300,000 experiences from Viator with Perplexity’s chatbot-style search capabilities. “The companies aim to provide personalized and actionable recommendations to
Perplexity partners with Selfbook, Tripadvisor to offer hotel booking
Artificial intelligence-powered answer engine Perplexity has launched a feature in collaboration with Selfbook and Tripadvisor that enables users to book hotels natively on Perplexity. Aravind Srinivas, co-founder and CEO of Perplexity, shared the news on LinkedIn. Srinivas included a video showcasing the new mode selection and a short, in-platform hotel booking
Tripadvisor continues fight against fraudulent reviews as incidences increase
Tripadvisor rejected or removed more than 2.7 million fraudulent reviews in 2024, up from two million in 2023. The company revealed the findings in its 2025 Transparency Report, noting that moderators reviewed approximately 4.2 million reviews before or after they were posted. Get a dose of digital travel in your inbox
Experiences becoming “strategic and financial center” of Tripadvisor Group
Tripadvisor Group reported record revenue in 2024 bolstered by experiences, a category that has been fueling its growth in recent years, with Viator accounting for 46% of the company’s total revenue last year up from 33% in 2022. Matt Goldberg, CEO of Tripadvisor Group, said the company exited the year
