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Locals and regular visitors know that Japan—a remarkably varied country—doesn’t reveal itself all at once. The nation is like an unfolding narrative: full of layers, contradictions, and hidden wonders. You’ve likely heard of the cherry blossoms, all the best things to do in Tokyo, and the bullet train, but the real magic is often found in the everyday. It’s in the affordable convenience store snacks, the soothing hum of a rural onsen, or the pure joy of losing yourself in an arcade under neon lights. Whether it’s your first trip or your fifth, these are the best things to do in Japan to experience the country’s full spectrum, from the iconic to the subtle.
1. Visit an arcade (and get lost in neon nostalgia)
Step into a world of neon lights, familiar eight-bit soundtracks, and the gentle buzz of competition. Battle your friends in Mario Kart, then hunt down the perfect purikura (photo booth)—Japan’s arcades offer a riot of fun and an unforgettable sensory overload. Bonus points if you find yourself stuck in a UFO catcher (crane machine game) for longer than you care to admit.
2. Grab a bite from the konbini
Japan’s kon (convenience stores) are far from ordinary. From neatly wrapped onigiri (rice balls) to seaweed-flavored chips, each snack offers a portable moment of joy. My go-to? A satisfying “tamago sando” (egg sandwich) from 7-Eleven, juicy “famichiki” boneless fried chicken from FamilyMart, and the healthier treats at Natural Lawson. It’s easy to see why the kombini is in the souls of all Japanese locals.
