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The future of travel is arriving faster than you think… and it will be powered by the convergence of generative artificial intelligence and digital identity.
In 2025, autonomous AI agents will begin to redefine how we search, book and experience travel, as well as how travel companies serve travelers.
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What will be impacted most?
- Company operations: Travel companies will deploy AI agents to handle everything from customer service to sales, reshaping the workforce.
- The in-destination experience: AI tour guides, real-time translation and smart glasses will change how we explore.
- Travel distribution: Online travel agencies or suppliers may gain favor as AI-driven agents begin booking travel autonomously.
- Travel marketing: Between Google’s AI Overviews and the increasing popularity of generative AI search tools, traditional SEO and ads are under threat.
- Convergence with digital identity: Digital wallets storing traveler preferences, loyalty status and payment details will enable AI agents to personalize and book seamlessly.
Phocuswright’s latest report, “Travel Innovation and Technology Trends 2025,” reveals how this will all play out.
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The New Age(nts) Trend Series Part 1: Impact on Company Operations
Make plans to join this event March 20 hosted by Mike Coletta, Phocuswright’s senior manager, research and innovation and Robert Cole, senior research analyst, lodging and leisure travel, along with other industry experts to discuss the impact of automation on travel company operations.
