Stronger travel demand helped Trip.com Group increase first quarter 2025 revenue by 16% to $1.9 billion.

Accommodation reservation revenue rose 23% to $764 million for the quarter year over year, driven by an increase in reservations.

Transportation ticketing revenue increased 8% to $747 million year over year while packaged-tour revenue for Q1 was up 7% to $131 million year over year.

“The travel industry maintained strong momentum in the first quarter of 2025, supported by resilient consumer demand and favorable travel policies,” said James Liang, executive chairman of Trip.com Group. “With our diversified market presence, we are well positioned to navigate global economic uncertainties and capture growth opportunities.”

“We are pleased to see a strong start to 2025,” said Jane Sun, CEO. “As travel becomes an increasingly integral part of everyday life, we remain committed to meeting the evolving needs of travelers through innovative, localized, and customer-centric solutions. This positions us well to sustain growth momentum and deliver lasting value to our customers, partners, and shareholders.”

The company said that inbound travel bookings surged by approximately 100% year over year and is its fastest growing segment. During an earnings call, Liang attributed the increase to China’s strategy to attract international visitors with visa-free policies and social media campaigns.

He said South Korea, Thailand, Malaysia and Indonesia were some of the fastest growing source markets. 

Sun spoke about attracting different generations during the call and said users and gross merchandise value for Trip.com Group’s Old Friends Club increased 100% year over year in Q1.

“Our offerings now include over 7,000 travel products, 2,000 partner hotels and 4,000 hotel packages tailored specifically for the silver generation,” Sun said. “We also provide one-on-one customer support throughout the entire journey to ensure a seamless and reassuring experience.”

She also said the company was producing a short-form drama series to help promote its services for the older demographic and capture more of this segment.

The company is also seeing demand for “entertainment plus travel experiences” from younger travelers, Sun said, with Q1 revenue for these products, which include music festivals, themed tours and destination events, increasing by more than 400% year over year.

“This generation is increasingly prioritizing unique, interest-driven itineraries that blend leisure with lifestyle and self-expression,” she said.

“To capture this trend, we are curating more niche offerings across popular themes such as concerts, anime and sports events, delivering greater personalization and cultural relevance. As younger users continue to drive the growth of experiential travel, we see strong potential to further engage this segment through innovative product design and digital storytelling.”

The company also reported a 12% increase in corporate travel revenue in Q1 to $79 million year over year. 

Sales and marketing expenses for the quarter rose 30% to $413 million versus the same period in 2024.