Ultimate Ventures Recognized as Finalist in 2024 Association of Destination Management Executives International Awards for Marketing and Leadership

Ultimate Ventures (UV), a leading destination management company in the Dallas-Fort Worth area, has achieved the distinction of being named a finalist in two categories at the 2024 Association of Destination Management Executives International (ADMEI) Awards. These accolades honor UV’s innovative contributions to destination marketing and the inspiring leadership of its co-founder and president, Laurie Sprouse.

The recognition for Best Destination Marketing highlights UV’s partnership with Visit Dallas to deliver a groundbreaking familiarization (FAM) trip for a key client’s executive team. This one-day program was designed to redefine perceptions of Dallas, positioning the city as a vibrant and versatile destination for high-profile meetings and events.

Key moments from the FAM trip included:

• Personalized tours of exclusive venues and accommodations, paired with curated leisure activities reflecting the group’s interests.
• A show-stopping conclusion at Reunion Tower, where the client’s logo was illuminated on the Omni Dallas Hotel, creating a lasting impression.

The overwhelmingly positive response from attendees—both immediately after the event and in the months that followed—underscored the trip’s success in showcasing Dallas as a top-tier destination.

Laurie Sprouse, CITE, CMP, DMCP, and co-founder of Ultimate Ventures, has also been recognized as a finalist for the Hall of Fame / Lifetime Achievement Award, celebrating her extraordinary contributions to the destination management industry over more than three decades. Laurie’s trailblazing efforts include:

• Leading legislative initiatives to define and strengthen regulations for destination management companies in Texas.
• Co-authoring a pivotal chapter on transportation in the industry resource Best Practices in Destination Management.
• Founding the SITE Texas Chapter in 1998 and the Texas Live Events Coalition in 2020, building networks of collaboration and advocacy within the events sector.
• Playing key roles on boards such as Visit Dallas, the DMC Network, and NFIB Texas, advancing the industry’s development and visibility.

Laurie’s impact has been recognized with numerous awards, including ADMEI’s “Destination Management Professional of the Year” and the SITE Texas Hall of Honors Award. The establishment of the Laurie Sprouse Impact Award by SITE Texas further cements her legacy as a leader who has reshaped the industry.

These nominations affirm Ultimate Ventures’ commitment to excellence and innovation in destination management. With Laurie’s visionary leadership and a dedicated team, UV continues to position Dallas-Fort Worth as an unrivaled destination for global events and memorable experiences.

The post Ultimate Ventures Recognized as Finalist in 2024 Association of Destination Management Executives International Awards for Marketing and Leadership appeared first on Travel And Tour World.



Source link