Nearly a decade since Polaris was introduced, United Airlines is out with its next-generation business-class experience.
After weeks of anticipation, the Chicago-based carrier has officially unveiled the all-new cabins that will debut on its upcoming Boeing 787 Dreamliner deliveries later this year.
Dubbed the United Elevate interior, the new cabins introduce major upgrades in the pointy end of the plane, as well as some other exciting enhancements for those seated in the back.
This all comes at a time when airlines worldwide are investing more in the premium experience. United, for its part, already offers some of the most premium-heavy configurations on its wide-body jets, but these new cabins are easily taking that title. With a whopping 99 premium seats, flyers will have no shortage of options to escape economy.
All in all, there’s a lot to get excited about, starting with United’s all-new cabin, the Polaris Studio.
Other tech improvements include Bluetooth connectivity for pairing your wireless headphones to the entertainment system, Qi wireless charging pads, USB-C ports and universal AC electrical outlets.
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The Polaris Studio can be controlled digitally, and the product features quartzite tables, a wool-blend seat finish and wood-grain trim — all high-end touches that United believes will elevate your onboard experience.
Aside from the upgraded seat, Polaris Studio passengers will enjoy an exclusive collection of amenities. This includes hoodie-style pajamas, slippers, new noise-cancelling headphones powered by Meridian technology, exclusive amenity kits featuring Perricone MD Cold Plasma Plus+ products, United-branded playing cards (a nod to the glory days of flying) and a velvet throw pillow.
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Better yet, the dining experience will also include a selection of Studio-exclusive choices, such as an Ossetra caviar amuse-bouche service, a post-dessert specialty snack box, exclusive pre-order entree options and Champagne Laurent-Perrier Cuvée Rosé.
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On the ground, Polaris Studio customers will have access to Global Reception check-in areas, previously reserved exclusively for Global Services members, as well as tarmac transfers on a surprise-and-delight basis.
United says that it will price Polaris Studio suites differently from regular Polaris seats, but it stopped short of providing any additional details (as well as whether mileage redemptions or PlusPoints can be used to confirm a flight in these pods).
United is the latest carrier to introduce a business-class-plus offering. This product strategically takes advantage of the bulkhead’s curvature and location to offer an extra-spacious experience packaged as a unique product.
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In the U.S., we’ve seen American and JetBlue introduce similar business-class-plus products, while some international airlines, like Starlux and Etihad, call these seats true first class. (Interestingly, United is going with the same “studio” nomenclature to JetBlue — perhaps yet another clue that the two airlines are perhaps on the verge of announcing a big partnership.)
It’ll be interesting to see whether United can deliver the service needed to really make the Polaris Studio shine (and worth the upcharge), but for now, we’ll count this as a really exciting development.