As Vogue’s fourth annual Vogue World fashion show is set to touch down in Los Angeles in October, relief for the LA fires in the film industry will be the new area of emphasis for the event that was planned before the disaster.

“At a time when cities are too often under attack, whether from pandemics or climate change or merciless politics, our shows are a celebration of resilience – and this one will speak to the resilience of this great city,” said Condé Nast chief content officer Anna Wintour in a press conference at Chateau Marmont.

Launched in 2022 in New York, Vogue World was held in London and Paris in subsequent years. The Los Angeles iteration will donate 100 percent of ticket sales to the Entertainment Community Fund, which has created an initiative to benefit film industry professionals who lost their homes to the fires. Vogue has been stepping up investment in experiences and events in recent years to diversify its business model amid challenges for ad revenue in the media industry.

Planned for Oct. 26 in the Paramount Studios lot, Vogue World will feature a runway show, dancers and musical performances that will include displays of film costumes alongside fashion collections, said Wintour. The event will “be a little bit like a fully operational day at a movie studio,” she added.

Wintour was joined by Louis Vuitton artistic director of women’s collections Nicolas Ghesquière, actress Taylor Russell, and California Gov. Gavin Newsom, with celebrities including Hailey Bieber, Kendall Jenner and Cara Delevingne in the audience, as well as costume design professionals affected by the fires.

Vogue World has named award-winning film costume designers as its “muses and creative forces,” said Wintour. Appearing at the press conference were Arianne Phillips (“Once Upon a Time in Hollywood”), Colleen Atwood (“Memoirs of a Geisha”) and Ruth E. Carter (“Black Panther”). Carter spoke about the devastation experienced by Hollywood costume designers, describing “workshops turned to ashes, wardrobes and memories gone in an instant.”

But Carter and other speakers highlighted the city and film industry’s perseverance, emphasising the importance of cultural events to boost the economy as the wildfires have been the latest challenge to hit film industry professionals after strike and pandemic-related filming shutdowns.

“Even after immense loss, hope finds a way to rise,” said Carter. “We will rebuild, because this is what we do. Just as we’ve dressed heroes for the screen, we will continue to be the heroes for ourselves and for each other.”

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